Pool Werx Case Study
Poolwerx is a mature corporation that has successfully brought franchised order to the fragmented and disorganised $1 billion+ swimming pools and spas aftermarket in Australia.It is vital that Poolwerx's website remains pro - active towards market movements. Further, the website needed to provide a sophisitcated level of communication to not only the public users but also Poolwerx employees, franchisees' and members. Site - Ezy provides Poolwerx with elite tools that enable their website to remain reactive to their market demands; these tools include:
Poolwerx is a mature corporation that has successfully brought franchised order to the fragmented and disorganised $1 billion+ swimming pools and spas aftermarket in Australia.It is vital that Poolwerx's website remains pro - active towards market movements. Further, the website needed to provide a sophisitcated level of communication to not only the public users but also Poolwerx employees, franchisees' and members.
Site - Ezy provides Poolwerx with elite tools that enable their website to remain reactive to their market demands; these tools include:
Allows Poolwerx to specify access to restricted information and customise content to different member groups. It also enables Poolwerx to collect information from thier site visitors, which can play a role in targeted promotions.By allowing access to specific content for Members, Poolwerx can successfully provide an interactive website environment that will enable them to direct promotions to a specific target market. By providing, member only content, adds numerous benefits of becoming a Poolwerx member and increase the impact of their Internet Presence.
Poolwerx users can view the discussions, read and post topics, and reply to topics.Users can also later edit there own topics and replies. Online forums have the capability to efficiently link those in need of information with the appropriate sources of expertise.In addition, to the communication channel, online forums are a proven way of increasing web traffic and repeat visits - in two keys ways: 1. New and relevant content appears on a regular basis2. Increased user interactivity The Site - Ezy forum is extremely easy to manage and is fully customisalbe.
Poolwerx users can view the discussions, read and post topics, and reply to topics.Users can also later edit there own topics and replies. Online forums have the capability to efficiently link those in need of information with the appropriate sources of expertise.In addition, to the communication channel, online forums are a proven way of increasing web traffic and repeat visits - in two keys ways:
1. New and relevant content appears on a regular basis2. Increased user interactivity
The Site - Ezy forum is extremely easy to manage and is fully customisalbe.
Provides Poolwerx with the ability to publish a professional email newsletter, which will enable them to easily contact each of thier customers to promote specisals with links bact to the Poolwerx website.
The Site - Ezy web - based locator module helps people find stores, mobile agents and locations. Poolwerx have sustained a number of benefits from implementing the Locator Module including: Visualising the most convenient location in thier neighbourhood to book Poolwerx's services Help identify their Poolwerx location among others, and make locations easy to find and visit Turn Poolwerx web site visitors into in - store buyers Gather demographic data helping Poolwerx to better understand and market to thier customers Find out where customers are looking for thier services, allowing Poolwerx to add new stores in optimal geographic locations <Back to Site-Ezy
The Site - Ezy web - based locator module helps people find stores, mobile agents and locations. Poolwerx have sustained a number of benefits from implementing the Locator Module including:
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